A programme created by leading importers.
Every day, the importers behind Distributors Road receive requests from producers looking for an importer. Their own clients are distributors. So they created a programme to put real energy into introducing a small number of selected producers to distributors and professional buyers — 10 to 20 producers each year.
Looking for distributors and professional buyers in one or more countries?
Request a spot →Send your request below. We reply within 48 hours if spots remain for the next programme.
Importers see the demand every day.
Producers ask importers
Our importers receive requests from producers every day. Most cannot be taken on directly: an importer can only carry a limited number of brands.
Distributors are their clients
Importers sell to distributors, wholesalers, retail chains and hospitality groups. They know who buys, what sells, and who pays.
Energy on a few producers
Instead of saying no, the programme selects 10 to 20 producers a year and introduces them directly to those distributors and professional buyers.
Who buys through our network.
A sample of 100 accounts in Taiwan: luxury hotels, fine dining, restaurant groups and cocktail bars. It is only an example. Our importers work with 1,500+ HORECA buyers in Taiwan and Hong Kong and 15,000+ professional buyers across Asia.
100 examples among the 300+ HoReCa clients of our partner distributors — in Taipei alone.
- Capella TaipeiLuxury hotel · Taipei
- Mandarin Oriental, TaipeiLuxury hotel · Taipei
- Regent TaipeiLuxury hotel · Taipei
- Grand Hyatt Taipei5-star hotel · Taipei
- Shangri-La Far Eastern, Taipei5-star hotel · Taipei
- W Taipei5-star hotel · Taipei
- de nuitMichelin-starred French · Taipei
- Restaurant AMichelin fine dining · Taipei
- The Public HouseAsia’s 50 Best Bars · Taipei
- M.O. BarMandarin Oriental hotel bar · Taipei
- L'Atelier de Joël Robuchon TaipeiFine dining · Taipei
- COVA Taipei 101Café & pastry salon · Taipei
- American Club TaipeiPrivate members’ club · Taipei
- Tutto BelloItalian fine dining · Taipei
- NoveItalian fine dining · Taipei
- Kanpai GroupListed restaurant group · Taipei
- Bar Mood TaipeiCocktail bar · Taipei
- Draft LandCocktail bar · Taipei
- AlchemySpeakeasy · Taipei
- KOR TaipeiLounge · Taipei
Established Importers
- All AsiaHYP ASIA Import
- TaiwanH.Y.P.T. (collaborating with Nanlien, Uni-President and medium leading HoReCa importers and distributors in Taiwan)
- Europe, UK & USAAll size importers
Alexandre Petit, founder of the programme, has 25 years of experience in import of wine, spirits and food, with partnerships built across Asia, Europe and the Americas.
12 months. Real meetings with real buyers.
One programme per country, built around in-person meetings with 200 distributors and professional buyers.
Preparatory meeting: your product, your price structure, your target buyers.
Sales preparation in each country: buyer selection, outreach, samples and appointments.
Sales steps in person: our teams meet distributors and professional buyers in each country.
Monitoring by country, and the list of the 200 buyers contacted and met per country, updated daily. Full transparency.
We continue developing sales, import and distribution with you, for the long term.
What the approach has delivered.
5 cases from our network. Brands are anonymised at their request.
Year 1 turnover ex-cellar, 30,000 bottles, starting with no importer.
Year 1 turnover ex-works, from zero presence in China.
Year 1 producer revenue, 20,000+ bottles.
Bottles sold in year 1, 3 times the initial target.
Full containers sold in under 3 months.
Spots for the next programme are allocated in order of selection.
We select the producers we can genuinely help.
- A product ready for export: stock, documents and samples available
- A decision maker involved from the first conversation
- A budget for a 12-month programme
- Willingness to adapt price positioning or presentation if a market requires it
- Target countries where our importers and buyers are active
Your brand stays confidential.
A Non-Disclosure Agreement is built into our contractual terms: we never communicate the identity of the suppliers using Distributors Road’s services. Proposals are presented only to professional buyers and distributors.
Before you apply.
Who can apply?
Producers of wine, spirits, beer, food and beverages looking for distributors and professional buyers abroad. Each request is reviewed by a person, not a machine.
Which countries?
Asia (Hong Kong, Macau, Taiwan, mainland China and most Asian markets), Europe, the UK and the USA. Other countries can be discussed case by case.
How long does it take to get an answer?
We reply within 48 hours if spots remain for the next programme.
What does it cost?
For the selected brands, you will receive a quote depending on the countries you target.
Is this a commission-based agency?
No.
Is the programme confidential?
Yes. A Non-Disclosure Agreement is built into our contractual terms, so we never communicate the identity of the suppliers using Distributors Road’s services.
Do you guarantee sales?
A sales guarantee can be added to certain contracts: it allows the programme to be extended if results are too low. That said, the work of the Distributors Road teams is identical for every brand; sales depend mainly on the price/product positioning offered to buyers.
Do you limit the number of brands selected per product type?
Yes. We limit selection to one product type / appellation per country each year (for example: 1 gin, 1 champagne, etc.).
Looking for distributors and professional buyers in one or more countries?
Send your request. We reply within 48 hours if spots remain for the next programme.
Request a spot →About 3 minutes · reviewed personally · confidential