A programme created by leading importers.
Every day, the importers behind Distributors Road receive requests from producers looking for an importer. Their own clients are distributors. So they created a programme to put real energy into introducing a small number of selected producers to distributors and professional buyers — 10 to 20 producers each year.
Looking for distributors and professional buyers in one or more countries?
Request a spot →Send your request below. We reply within 48 hours if spots remain for the next programme.
Importers see the demand every day.
Producers ask importers
Our importers receive requests from producers every day. Most cannot be taken on directly: an importer can only carry a limited number of brands.
Distributors are their clients
Importers sell to distributors, wholesalers, retail chains and hospitality groups. They know who buys, what sells, and who pays.
Energy on a few producers
Instead of saying no, the programme selects 10 to 20 producers a year and introduces them directly to those distributors and professional buyers.
Four importers. One programme.
- Hong KongA leading importer in Hong Kong.
- TaiwanA leading importer in Taiwan, also covering Macau, mainland China and most Asian markets.
- EuropeAn importer serving European distributors and buyers.
- United KingdomAn importer serving UK distributors and buyers.
Alexandre Petit, founder of the programme, has 25 years of experience in import and export of wine, spirits and food, with partnerships built across Asia, Europe and the Americas.
Twelve months. Real meetings with real buyers.
One programme per country, built around in-person meetings with distributors and professional buyers.
Preparatory meeting: your product, your price structure, your target buyers.
Sales preparation in each country: buyer selection, outreach, samples and appointments.
Sales steps in person: our teams meet distributors and professional buyers in each country.
Monitoring by country, and the list of the 200 buyers contacted and met per country, updated daily. Full transparency.
We continue developing sales, import and distribution with you, for the long term.
What the approach has delivered.
Five cases from our network. Brands are anonymised at their request.
Year 1 turnover ex-cellar, 30,000 bottles, starting with no importer.
Year 1 turnover ex-works, from zero presence in China.
Year 1 producer revenue, 20,000+ bottles.
Bottles sold in year 1, three times the initial target.
Full containers sold in under three months.
Spots for the next programme are allocated in order of selection.
We select the producers we can genuinely help.
- A product ready for export: stock, documents and samples available
- A decision maker involved from the first conversation
- A budget for a twelve-month programme
- Willingness to adapt price positioning or presentation if a market requires it
- Target countries where our importers and buyers are active
Your brand stays confidential.
No public communication, no social media mentions and no references without your written approval. Proposals are presented only to professional buyers and distributors.
Before you apply.
Who can apply?
Producers of wine, spirits, beer, food and beverages looking for distributors and professional buyers abroad. Each request is reviewed by a person, not a machine.
Which countries?
Asia (Hong Kong, Macau, Taiwan, mainland China and most Asian markets), Europe and the UK. Other countries can be discussed case by case.
How long does it take to get an answer?
We reply within 48 hours if spots remain for the next programme.
What does it cost?
The fee depends on the number of countries. After a first conversation, you receive a written proposal. Nothing is published on this website.
Is this a commission-based agency?
No. Distributors Road is a twelve-month programme with a defined scope per country, set out in a written proposal.
Looking for distributors and professional buyers in one or more countries?
Send your request. We reply within 48 hours if spots remain for the next programme.
Request a spot →About 3 minutes · reviewed personally · confidential